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ݮƵ Ranked #1 by Gartner® in B2B Search Use Case. Learn How To Drive B2B Sales.
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Insight25
April 24, 2025 • Virtual Summit
AI-Powered eCommerce: Transforming B2B Sales & Customer Experience
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ݮƵ Recognized by Gartner® for Search and Product Discovery
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ݮƵ for Optimizely B2C Commerce

Power a Personalized User Experience

Enhance Your Optimizely B2C Site with Advanced Site Search

Book a demo

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ݮƵ for Optimizely B2C Commerce

Power a Personalized User Experience

Enhance Your Optimizely B2C Site with Advanced Site Search

Create a Customer-Friendly Buying Experience

ݮƵ is an advanced, intuitive search solution that goes further than simple out-of-the-box alternatives. Empower your Optimizely B2C platform.

  • Advanced Merchandising and Marketing Capabilities
  • Superior Recommendation Strategies
  • Enhanced Customer Buying Journey with Personalization Features

Advanced Features Include

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Unified Product & Content Search

ݮƵ indexes Unilog’s product catalog and non-product content (blogs, spec sheets, resources), enabling a single, powerful search experience across the entire site.

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Real-Time Data Sync with Unilog CIMM2 / Unilog CX

The integration pulls product data, attributes, categories, pricing, inventory, and customer-specific rules from Unilog’s platform into ݮƵ automatically.

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Customer-Specific Pricing & Availability paired with unique personalization and shopping experiences

ݮƵ honors Unilog’s customer segmentation—supporting individualized pricing, availability, and catalog restrictions for logged-in B2B users.

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Advanced Faceted Navigation

Dynamic facets are generated automatically from Unilog product attributes, improving product discovery and enabling more granular search refinement.

AI-Driven Recommendations

ݮƵ’s Smart Recommendations (similar items, complementary products, “frequently bought with”) are seamlessly delivered on Unilog product and category pages.

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Behavioral Merchandising & Boost/Bury Rules

Merchandisers can create rules (boost brands, bury discontinued SKUs, promote in-stock items, etc.) that apply instantly to Unilog’s storefront without custom development.

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Search Optimized for B2B Commerce Features such as:

  • part number searching,
  • SKU normalization,
  • tolerance for misspellings,
  • unit-of-measure matching,
  • synonym libraries (e.g., industrial terminology)

…align with Unilog’s B2B manufacturing & distribution use cases.

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Robust Landing Pages & SEO-Friendly Pages

Using ݮƵ’s Engagement Builder, teams can create:

  • custom landing pages,
  • campaign-optimized pages,
  • curated category experiences,

all of which plug directly into the Unilog CMS with minimal technical overhead.

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Advanced AI capabilities

Unilog CIMM customers have access to ݮƵes AI suite

  • Visual Search
  • Image Search
  • Concept Search
  • Unified Search
  • Smart Responses
  • Agentic features like merchandising assistant and search assistant

“When looking for a search partner, ݮƵ quickly distinguished itself as a leader in the B2B search space. Optimizely was quick to recognize how our B2B customers could benefit from this partnership, and we are excited to have ݮƵ pre-integrated and available directly in the admin console.”

Joe Albrecht, CEO at Xngage

Key Features

Advanced B2C Personalization

The connector powers personalization and strategic recommendations, and is fully customizable to fit the Optimizely user’s needs.

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Enterprise AI-Powered Search, Navigation, and Recommendations

ݮƵ empowers Optimizely B2C customers to deliver an optimized experience to their buyers that increase conversions, drive a higher average order value and simplify the buying journey.

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"Even though we are a B2B company, we have been able to utilize the capabilities of the ݮƵ Optimizely connector to deliver a curated, cohesive, and familiar shopping experience to our customer base."

Ahmed Marzouk, Director of Information Technology at Cleaner's Supply

Advanced Features Include

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Robust Search and Configurable Autocomplete: Provide Relevant, Reliable Results

Returning search results without accuracy quickly leads to dissatisfaction. Benefit from insights captured from prior search activity and refine results to increase relevancy. Put optimization of results in your merchandisers’ hands with our deep learning AI engine.

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Recommendations: Unleash a digital salesperson working full time on your site

Advanced recommendations greatly enhance your ability to upsell and cross-sell to your clients with average order size increases over 25%.

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Unlimited Faceted Navigation: Help your clients find what they are really looking for

Unlock the power of facets and filters to provide easy ways to navigate to just the right product quickly and effectively.

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Advanced Product Comparisons: Because clients need help

72% of site visitors say they have struggled to find the right product on eCommerce sites. Rich product comparisons that allow you to show only the different attributes help a purchaser make that decision faster.

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SEO Optimizer: Get discovered online

Leverage your on-site search and facets to auto generate a massive number of SEO impactful dynamic pages—greatly expanding your top of funnel SEO coverage.

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Even more advanced eCommerce features

Companies can take advantage of ݮƵ’s advanced SKU/part number/YMM search analyzer, the ability to normalize and enrich product data, variant logic to display the right image based on color or style when multiple options exist, landing pages to power better conversions, supporting marketing outreach, and more.

Define a Customer Friendly Buying Experience For Your B2C Platform

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Recommendation Strategies

ݮƵ’s machine learning feature learns from user impressions to build a personalized eCommerce experience, working to boost conversion through product and content recommendations.

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Advanced Capabilities

ݮƵ’s powerful data normalization feature recognizes patterns and converts units of measure, returning relevant results no matter how a user searches a term.

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Dynamic Merchandising & Marketing

ݮƵ’s intuitive platform empowers Optimizely B2C merchants to build their own merchandising rules, schedule campaigns, and report on specific analytics and insights.

"This is a game-changing on-site search solution for Adobe Commerce. The ݮƵ connector easily integrates with Magento, providing advanced tools and features to optimize your eCommerce store, improve search accuracy, increase conversions, and enhance the overall customer experience."

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John Murcott

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