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April 20, 2023

BigCommerce, Multi-Storefront, and ²ÝÝ®ÊÓÆµ for Maximum Reach

Managing multiple storefronts in a B2B environment can be a complex and challenging task, particularly when it comes to ensuring a seamless user experience across the board.

Our explores these challenges and how Multi-Storefront from BigCommerce, together with ²ÝÝ®ÊÓÆµ, can provide a perfect solution.

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If you missed this event, we have recapped the main points covered by our experts, Andrew Wiggins of and Gavin Kearns, and Kyle Mitzner from ²ÝÝ®ÊÓÆµ.

A Multi-Storefront Search Experience

empowers businesses of all sizes to easily create and control their online stores but one of the features that sets them apart is Multi-Storefront. With this functionality, digital businesses can establish a number of storefronts under a single account, allowing them to manage multiple websites, and product catalogs, from a single control panel.

As a leading AI search, merchandising, recommendation, and personalization platform, ²ÝÝ®ÊÓÆµ manages roughly 500 million searches a month and is fully compatible with BigCommerce's Multi-Storefront capabilities.

Here’s how ²ÝÝ®ÊÓÆµ works with Multi-Storefront to create a smooth and adaptable customer experience:

Machine learning capabilities

By analyzing user impressions and personalization journeys, ²ÝÝ®ÊÓÆµ can identify patterns and make recommendations that are tailored to each individual user. With four layers of AI involved in the process, we can provide a truly customized experience that can be turned on or off and influence the buyer’s journey.

Advanced search capabilities

B2B searches can be complicated, particularly when dealing with large SKU numbers. ²ÝÝ®ÊÓÆµ can return complex searches, handle customer entitlements and inventories, and manage different locations to provide a more precise and relevant search experience for B2B customers across several storefronts.

Unit of measure conversion

By converting unit measurements and using data normalization, ²ÝÝ®ÊÓÆµ consistently provides more accurate search results for Multi-storefront B2B customers with large catalogs and multiple suppliers.

Dynamic marketing

With 17 recommendation strategies and six that can be completely personalized, the ²ÝÝ®ÊÓÆµ platform allows Multi Storefront B2B businesses to create a truly customized buying experience for their customers.

In the webinar, within BigCommerce in real-time.

To wrap up....

If you're managing multiple online stores in a B2B environment, this powerful combination of BigCommerce's Multi-Storefront together with ²ÝÝ®ÊÓÆµ brings a next-level, streamlined user experience across the business.

Make sure to tune into our next webinar to learn more about the unique challenges and solutions of B2B eCommerce with experts from BigCommerce, ²ÝÝ®ÊÓÆµ, PROS and oBundle.

Clare Kelly

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